Our Focus
DRIVING CHANGE FOR POSITIVE IMPACT
(United Nations Sustainability Goals)
The United Nations' 17 Sustainable Development Goals (SDGs) provide a global blueprint to eliminate poverty, protect the planet, and encourage sustainable development by 2030.
As a brand, we're inspired to make a difference in the world and embracing the United Nations Sustainable Development Goals (SDGs) in all our operations and cultural ecosystems is one way we're doing that. We're committed to evaluating our impact on society and the environment and making informed decisions that prioritise sustainability for both people and the planet. By choosing sustainable materials and producing exclusively in Africa, we not only reduce our carbon footprint but also contribute to the prosperity of our community of makers, and producers.
In Our Name’s focuses on four SDGs: 5, 8, 12, and 15
SDG5 - GENDER EQUALITY IS A HUMAN RIGHT
5.1 End discrimination against women and girls
5.6 Universal access to reproductive health and rights
What we are doing- Advocating for women and girls to be treated fairly and equitably
- Supporting and promoting women in the communities
- Fair working conditions for all workers within our supply chain
- Not sourcing from countries that do not protect women's rights or have weak labour laws
- Supporting women through our menstrual hygiene initiative (MWALI)
Here is the how;
1. People are at the heart of what we do
3. Mwali - Period poverty initiative
SDG 8 - SUSTAINABLE GROWTH & EMPLOYMENT FOR ALL
Targets we focus on
8.1 Sustainable economic growth
8.5 Full employment and decent work with equal pay
8.8 Protect labour rights and promote safe working environments
What we are doing
- Growing production capacity through pro-bono strategic and operational expertise to upskill and provide employment for our T1 makers in Kenya
- Supporting the informal sector technically and financially to improve economic security and jobs for the local community (100% Initiative)
- Not sourcing from countries with exploitative minimum wages
Here is the how;
5. People are at the heart of what we do
SDG 12 - RESPONSIBLE PRODUCTION & CONSUMPTION 
Targets we focus on
12.2 Sustainable management and use of natural resources
12.4 Responsible management of chemicals and waste
12.5 Reduce waste generation
12.8 Promote universal understanding of sustainable lifestyles
What we are doing
- Only using sustainable and traceable fabrics, trims, and packaging
- Encouraging smart purchase choices, care and repair
- Designing products with a circular lifecycle and longevity
- Upcycling production waste, strike-offs and mill hangers into washable sanitary pads (MWALI)
- Reusing samples for fit, photography and upcycling rejects.
- Donating samples to GYB charity
Here is the how;
1. Our approach to product design
2. Our circularity initiatives
SDG 12 - RESPONSIBLE PRODUCTION & CONSUMPTION 
Targets we focus on
15.1 Conserve and restore terrestrial and freshwater ecosystems
15.2 End deforestation and restore degraded forests
15.4 Ensure conservation of mountain ecosystems
What we are doing
- Not using materials derived from fossil fuels, non-renewable sources or harvested from the sea
- Eliminating toxic chemicals and processes
- Minimising the use of water and energy through material and production choices
- Off-setting our CO2 foot print (freight, courier and travel) through reforestation in Mt.Kenya
Here is the how;
3. Mt. Kenya reforestation Initiative
Read More about UNSDG's here