Community
EMPOWERING PEOPLE THROUGH INCLUSIVE ACTION AND CHOICE
A Global Community, Bound by Shared Values and Sustainability
We believe that no matter where you are - geographically or in your journey through life - community is a powerful global assembly. It’s a gathering of individuals - customers, artisans, producers, creatives, thinkers and more - united by shared values focused on sustainability, ethical fashion, and social responsibility, transcending cultural boundaries.
The African proverbs "A person is a person because of other people" or "I am because you are" beautifully encapsulate the significance of community. As a brand committed to sustainable fashion, we strive to embody this spirit of togetherness by creating positive impacts across social, economic, and environmental spheres. Our goal is to inspire actions that empower individuals, advocate for fair trade, and champion eco-friendly practices, cultivating a world where everyone feels they belong.
ONE VOICE...ONE PURPOSE...ONE HEART
We believe in empowerment - empowerment through sustainable fashion that makes a difference. For In Our Name, this means empowering our artisans and small producers in Africa to earn sustainable incomes and helping our customers make informed, conscious choices, supported by provenance, transparency, and trust at every step of their ethical shopping journey.
We channel the creativity of our collective communities, weaving Africa's rich stories into a socially conscious, eco-friendly brand. To make this vision a reality, we invest in various initiatives aimed at economic empowerment and sustainability. Through our 100% Initiative, we reinvest 100% of net profits from our artisan products back into their businesses, ensuring fair trade and long-term growth. We also provide pro-bono supply chain strategy support to our manufacturers, helping upskill their teams and develop effective capacity-building strategies.
In late 2022, we launched a period poverty initiative, using our fabric waste to create washable, reusable sanitary pads for underserved women and girls living in poverty.
Cultivating Kindness Through Ethical Fashion
We strive to offer a platform for collaborative action, resource sharing, advocacy, and empowerment that leads to meaningful, lasting improvements in lives and communities. This is vital because:
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Strength in Unity for Sustainable Fashion: We encourage our local and international community—friends, colleagues, and volunteers—to share resources, knowledge, and skills for a greater collective impact. When people unite with a shared goal of helping those in need through ethical fashion, we achieve more together.
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Building a Responsible, Ethical Collective: By fostering a strong sense of community, we create a supportive environment, especially for the communities we work with in Africa, often in extremely deprived areas, to promote sustainable development and social responsibility.
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Local Solutions for Local Challenges: By embracing local perspectives and collaborating closely with African artisans and other local makers, we tailor solutions that address unique challenges and drive positive, sustainable transformations, while also supporting ethical sourcing and fair trade.
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Empowerment and Lasting Impact Through Ethical Fashion: As our brand expands globally, offering more artisan products to a wider audience directly translates into increased economic impact, improved livelihoods for our artisans, and greater awareness of sustainable and ethical fashion.
The Reality of Long-Term Impact in Sustainable Fashion
Achieving meaningful and lasting change in the fashion industry requires sustained dedication. Since beginning this journey in 2021, we've made significant strides in promoting sustainable fashion and ethical production, but we know there’s still a long road ahead. With our growing community of artisans and producers who share our commitment to sustainability and social impact, we are confident that we will continue to make positive progress. After all, "a journey of a thousand miles begins with a single step"—and we’re on this path together.
Our Amazing Customers Supporting Ethical Fashion
Our vibrant, African-made, sustainable fashion collection, as unique as the community behind it, wouldn’t be complete without our remarkable customers from all five continents! We thank you for embracing our ethically produced products and supporting our shared vision of sustainable fashion. Together, we are truly a global assembly of individuals, united by values that transcend borders—we are a community committed to a better future!
Interested in reading more ? Here are some additional links
1. MWALI our period poverty initiative
