Our Stories

Cultural Appreciation vs. Appropriation: Where We Stand

Founder Liza Colbeck on the real difference between cultural appreciation and appropriation in fashion, why IN OUR NAME doesn't say 'African print', and how to evaluate any brand on the same terms.

The History of African Textiles: A Continent, Not a Print

Founder Liza Colbeck on the real, region-by-region history of African textiles, from West African Kente and wax print to East African khanga and kikoy, Central African Kuba cloth, and Southern Afri...

How to care for the clothes you love

Founder Liza Colbeck on how to wash, dry, store and repair your clothes, plus fabric-by-fabric and stain-by-stain guidance for a longer-lasting wardrobe.

Why does your clothing size change from brand to brand?

Founder Liza Colbeck, who chaired the UK Government's SizeUK programme, on what 11,000 body scans taught the industry about sizing, proportions and fit.

7 Sustainable Fashion Tips: Free Guide to Shopping Smarter

Fast fashion is a scam - selling you landfill in disguise. Your wardrobe can do better. So can the planet. Our free sustainability guide gives you 7 bold, eco-friendly fashion tips to shop smarter,...

Sustainable Fashion Glossary: 100 Terms Explained

Fast fashion’s lies are choking the planet, but you’re smarter than that. Our Sustainable Fashion Glossary - 100 terms every fashion rebel needs -cuts through the greenwashing BS. From circular fas...

The MWALI Project: Reusable Pads From Fabric Waste, Kenya

Doing our bit to alleviate period poverty in Africa by giving fabric waste a new purpose: transforming it into washable sanitary pads for the underserved communities. Each pad restores dignity for ...

The Full Circle Initiative: Empowering Kenyan Artisans

The Full Circle Initiative empowers Kenyan artisans and makers, champions sustainability, and supports a circular economy, to create a lasting positive social impact.

From Africa's Hands: Handcrafted Clothing in Kenya

At In Our Name, we believe in the power of Africa's informal sector to drive sustainable economic progress. Through our 100% Initiative, we're empowering artisans to bring high-quality, handcrafted...

Our Focus

The world is a beautiful yet complex place, and our supply chains are no different. As passionate members of the global community, we’re dedicated to making thoughtful changes in how and where we c...