Our Stories

Free Sustainability Guide

Fast fashion is a scam - selling you landfill in disguise. Your wardrobe can do better. So can the planet. Our free sustainability guide gives you 7 bold, eco-friendly fashion tips to shop smarter,...

The Ultimate Guide To 100 Sustainability Terms Every Fashion Rebel Should Know

Fast fashion’s lies are choking the planet, but you’re smarter than that. Our Sustainable Fashion Glossary - 100 terms every fashion rebel needs -cuts through the greenwashing BS. From circular fas...

A Right, Not A Privilege

At In Our Name, we're tackling period poverty in Africa by transforming fabric waste into washable sanitary pads. Our initiative not only empowers women and girls but also champions sustainable pra...

Building With Purpose

The Full Circle Initiative empowers Kenyan artisans and makers, champions sustainability, and supports a circular economy, to create a lasting positive social impact.

Living The Story We Tell

At In Our Name, we believe in the power of Africa's informal sector to drive sustainable economic progress. Through our 100% Initiative, we're empowering artisans to bring high-quality, handcrafted...

Our Focus

The world is a beautiful yet complex place, and our supply chains are no different. As passionate members of the global community, we’re dedicated to making thoughtful changes in how and where we c...

Community - Rooted In Connection

We believe in the power of a global community that is united by sustainability, ethical fashion, and social responsibility. Through empowering African artisans and supporting fair trade, we’re driv...

“When Deeds Speak, Words are Nothing”

Thank you to Consider + Beyond for nominating us as winners of the Conscious Brand Award In 2023 and 2024 as a recognition for our contributions to people and the planet, and to Drapers for acknowl...

No Greenwashing Here!

We're honoured to be named 'Ethical Brand of the Year' by Consider+ Beyond USA. Our approach to sustainability goes beyond buzzwords, focusing on transparent supply chains, social impact, and respo...

The Problem With Fast Fashion

When did clothes go from durable to disposable? As fast fashion fades, we're embracing a slow fashion revolution that prioritises timeless design, sustainability, and ethical practices. At In Our N...