Our Stories

Our Focus

The world is a beautiful yet complex place, and our supply chains are no different. As passionate members of the global community, we’re dedicated to making thoughtful changes in how and where we c...

Period Dignity For Women & Young Girls

At In Our Name, we're tackling period poverty in Africa by transforming fabric waste into washable sanitary pads. Our initiative not only empowers women and girls but also champions sustainable pra...

Community

We believe in the power of a global community that is united by sustainability, ethical fashion, and social responsibility. Through empowering African artisans and supporting fair trade, we’re driv...

“When Deeds Speak, Words are Nothing”

Thank you to Consider + Beyond for nominating us as winners of the Conscious Brand Award In 2023 and 2024 as a recognition for our contributions to people and the planet, and to Drapers for acknowl...

No Greenwashing Here!

We're honoured to be named 'Ethical Brand of the Year' by Consider+ Beyond USA. Our approach to sustainability goes beyond buzzwords, focusing on transparent supply chains, social impact, and respo...

The Problem With Fast Fashion

When did clothes go from durable to disposable? As fast fashion fades, we're embracing a slow fashion revolution that prioritises timeless design, sustainability, and ethical practices. At In Our N...

100% Initiative

At In Our Name, we believe in the power of Africa's informal sector to drive sustainable economic progress. Through our 100% Initiative, we're empowering artisans to bring high-quality, handcrafted...

Supporting Re-Forestation on Mt. Kenya

Through partnerships such as our collaboration with the Mt. Kenya Trust, we actively support local reforestation efforts and track our carbon emissions to minimise our environmental impact.

Our Impact

As responsible global citizens, we're dedicated to innovating our manufacturing processes and making mindful choices about production locations to foster positive change

Our Materials

We mindfully select materials that have a minimal environmental impact to conserve the planet's resources. Additionally, our designs prioritise durability, circularity, and comfort, emphasising reu...