
Our Stories
Our Stories


“When deeds speak, words are nothing”
Thank you, Drapers, for the recognition of In Our Name

No greenwashing here!
We are delighted to have won "Ethical Brand of the Year" by Consider Beyond+ and have been inundated with messages a...

The Problem With Fast Fashion
So When Did Clothes Go From Being Durable... to Disposable?
Fast fashion is going out of, well, fashion. And we think it’s about t...

100% Initiative
100% of all profits generated from the artisanal products sold is reinvested in artisan businesses to help them scale their enterprises. The art...

Supporting Re-forestation on Mt. Kenya
Why we are involved in safeguarding an important ecosystem
Africa’s vibrant creativity and colour are often beautifully ...

Our Impact

Our Materials
Approximately 73% of a garments’ ecological footprint is produced during production with the remaining 28% produ...

Bombolulu Workshops
Every piece of our SS21 jewellery is handmade exclusively by the skilled artisans of Bombolulu Workshop in the ...

Our Journey
IN OUR NAME.…
…. is inspired by the rich sociocultural meaning of our African names and the unique...