Our Focus

 

SHAPING A FUTURE THAT THRIVES

(United Nations Sustainability Goals)

The United Nations' 17 Sustainable Development Goals (SDGs) are more than aspirations - they are a global commitment to shaping a future where sustainability, ethical fashion, and social impact go hand in hand. From gender equality in fashion to sustainable textile production, every choice we make is a statement of responsibility.

As a brand, we believe that fashion is not just about aesthetics - it is about intentional product design, responsible production, and creating opportunities. By embracing the UN SDGs, we align our practices with a vision for sustainable growth, ethical craftmanship and manufacturing, and environmental responsibility.

We are dedicated to sustainable production in Africa, where every garment is ethically made, supporting local artisans and circular economies. By investing in fair wages, economic empowerment, and sustainable materials, we ensure that fashion is a force for good. Our commitment aligns with key SDGs - championing gender equality (SDG 5), driving economic opportunity through decent work (SDG 8), ensuring responsible consumption and production (SDG 12), and protecting biodiversity and life on land (SDG 15).

Through low-impact production, responsible sourcing, and a commitment to supporting underserved communities, we reduce our carbon footprint while celebrating the artistry, culture, and craftsmanship of Africa. Because the most beautiful garments are those made with intention, sustainability, and respect - a legacy we are proud to create. 

SDG5 - GENDER EQUALITY IS A HUMAN RIGHT 

The targets we focus on:

5.1 End discrimination against women and girls

5.6 Universal access to reproductive health and rights

What we are doing

• Advocating for women and girls to be treated fairly and equitably
• Supporting and promoting women in the communities
• Fair working conditions for all workers within our supply chain
• Not sourcing from countries that do not protect women's rights or have weak labour laws
• Supporting women through our menstrual hygiene initiative (MWALI)

How we do it:

1. People are at the heart of what we do

2. Our working conditions

3. Mwali - Period poverty initiative

SDG 8 - SUSTAINABLE GROWTH & EMPLOYMENT FOR ALL

 The targets we focus on:

8.1 Sustainable economic growth

8.5 Full employment and decent work with equal pay

8.8 Protect labour rights and promote safe working environments

What we are doing

• Growing production capacity through pro-bono strategic and operational expertise to upskill and provide employment for our T1 makers in Kenya
• Supporting the informal sector technically and financially to improve economic security and jobs for the local community (Full Circle Initiative)
• Not sourcing from countries with exploitative minimum wages

How we do it:

1. Our community of makers

2. Our pro-bono work

3. Full Circle Initiative

4. Informal sector indicators

5. People are at the heart of what we do

SDG 12 - RESPONSIBLE PRODUCTION & CONSUMPTION 

 The targets we focus on:

12.2 Sustainable management and use of natural resources

12.4 Responsible management of chemicals and waste

12.5 Reduce waste generation

12.8 Promote universal understanding of sustainable lifestyles

What we are doing:

• Only using sustainable and traceable fabrics, trims, and packaging
• Encouraging smart purchase choices, care and repair
• Designing products with a circular lifecycle and longevity
• Upcycling production waste, strike-offs and mill hangers into washable sanitary pads (MWALI) 
• Reusing samples for fit, photography and upcycling rejects.
• Donating samples to GYB charity

How we do it:

1. Our approach to product design

2. Our circularity initiatives

3. MWALI - Period Poverty

3. Looking after your clothes

4. Material selection

SDG 15 - RESPONSIBLE PRODUCTION & CONSUMPTION

 The targets we focus on:

15.1 Conserve and restore terrestrial and freshwater ecosystems

15.2 End deforestation and restore degraded forests

15.4 Ensure conservation of mountain ecosystems

 What we are doing

• Not using materials derived from fossil fuels, non-renewable sources or harvested from the sea
• Eliminating toxic chemicals and processes
• Minimising the use of water and energy through material and production choices
• Off-setting our CO2 foot print (freight, courier and travel) through reforestation in Mt.Kenya

Here is the how;

1. Environmental framework

2. Material selection

3. Mt. Kenya reforestation Initiative