Our Journey

IN OUR NAME.…

… is inspired by the sociocultural significance of African names, each one offering a unique glimpse into the rich stories and cultural heritage behind them.

… honours a cultural tapestry that beautifully weaves art and everyday life into a context that resonates globally, while staying true to local roots.

… celebrates our shared humanity, highlighting the common thread of values that unite us as one global collective, embracing diversity and cultural heritage across all communities.

Written by Liza Colbeck

ON MY JOURNEY...

....came a desire to reshape perceptions of African-made products by celebrating their richness and diversity.

Inspired by my Kenyan roots and a desire for change, I
founded In Our Name in 2021 to empower artisans and small producers in Kenya through sustainable manufacturing practices.

We believe in affordable luxury that tells a story - each
unique print and pattern is a tribute to the vibrant tapestry of Africa, woven into every piece.

Sustainability is at the heart of our brand. We carefully
source materials, ensure traceability, and embrace circular practices to minimize our impact on the environment.

But our impact doesn't stop at fashion. We repurpose our fabric waste into washable sanitary pads, supporting underserved women and girls in Kenya.

Join us in our unapologetic pursuit of positive change.
Together, let's make a difference through collective action.

WHAT YOU WEAR SPEAKS BEFORE YOU DO, CHOOSE WISELY.

THROUGH OUR LOGO….

Inspired by Adinkra symbols which hold cultural and social significance in society in West Africa. They are a visual representation of proverbs, historical events, and philosophical concepts which carry meanings and messages that can be easily understood across language barriers, making them a universal language of communication.

In modern society, the symbols bridge the gap between the past and the present, enriching contemporary culture with a sense of heritage, wisdom, and symbolism that transcends borders and fosters a shared sense of humanity.

Our logo pays homage to the Adinkra symbols, which are deeply ingrained in the cultural heritage of the Akan people of Ghana and the Ivory Coast. Drawing inspiration from the icons that symbolise Versatility, Inclusivity, and Curiosity, the logo embodies and reflects the values we work to by incorporating them throughout everything we do at In Our Name.

AFRICA - A LAND OF LIGHT, A LAND OF LIFE, A LAND OF LEGACY

WHAT'S IN A NAME

Our brand name draws inspiration from the sociocultural significance of African names and their meanings in society. They embody a rich tapestry of culture, interweaving a way of life and artistic expression. Through our names, we celebrate this beautiful union, making it relevant and relatable to both local communities and the global stage.

We are challenging stereotypes and misconceptions about Africa. There is a richness, beauty, and complexity in African culture, language, dance, and naming traditions, and the arts which are often ignored and glossed over. We aim to change that narrative toward a more authentic and respectful portrayal of the continent and its people.

We are doing our bit by celebrating our similarities with the global community and fostering a positive perspective through our ranges, colours, and storytelling.

We are all connected by both community and individuality, no matter where we are in the world.

IN YOUR NAME . IN THEIR NAME . IN OUR NAME

See Our Collection

Empowering African artisans & makers

Our Journey

More Stories