Our Journey

In Our Name was shaped by years spent working across global fashion supply chains - and by the amazing people behind them.

I had seen the extraordinary skill that goes into making clothing, and just as clearly, how often the people who make it are left out of the story. The Human Edit is my response to that - a way of designing and producing that keeps people visible, valued and connected to what they create.

Why Kenya ?

I grew up in Nakuru, a lakeside town in Kenya’s Great Rift Valley, surrounded by stunning natural beauty and a strong sense of community. From an early age, I appreciated the creativity and craftsmanship that existed - and years later came to understand how rarely that talent is recognised on equal terms in a global marketplace.

Our collections are designed in the UK and Kenya and made exclusively in Kenya, in close collaboration with skilled makers
and a small production partner in Athi River, Kajiado District. The hand-drawn prints are inspired by Africa’s natural richness, sustainable materials and timeless silhouettes …. not trends, simply creating product that feels personal, expressive and made to last.

We want to help amplify Africa as a dependable source for fashion. Where the designs have a global appeal and produced responsibly to a high-quality. Our impact goes beyong clothing. We repurpose our fabric waste into reusable sanitary pads, supporting underserved women and girls in Kenya.

WHAT YOU WEAR SPEAKS BEFORE YOU DO, CHOOSE WISELY.

In Our Name was inspired by the cultural significance of naming across Africa.

In many African societies, names are deeply meaningful. They carry history, values and identity, and connect individuals to family, community and place. A name tells a story - not just of who someone is, but of where they come from and what they represent.

I drew from the meaning of my K

ikuyu name, Njoki (the one who returns). It reflects the belief that nothing we create exists in isolation. For us, every garment is made in someone’s name - the person who designs it, the person who makes it, and the person who wears it. It speaks to the idea that fashion choices are never neutral, and that beauty and responsibility belong together.

The brand name is rooted in collectivity rather than ownership. It reflects a belief that progress is shared - that value, visibility and accountability should move together, not be separated or outsourced.

Ultimately, In Our Name is an invitation. To look more closely, to choose more thoughtfully, and to honour the people and cultures whose lives and creativity shape what we wear.

IN YOUR NAME . IN THEIR NAME . IN OUR NAME