IN OUR NAME.…
…. is inspired by the rich sociocultural meaning of our African names and the unique windows into the stories and meaning behind them.
…. honours a cultural tapestry that seamlessly weaves a way of life and the arts into a relevant and relatable context for the local and global community.
…. celebrates our similarities as one global collective sharing a common thread of values across all cultures.
….came a desire to reshape perceptions of African-made products, by harnessing its richness and diversity for a global community that advocates for positive change.
In Our Name, was conceived whilst working in the retail industry in London. It struck me that very few products had African roots, where I grew up.
So in 2021, I founded the brand, focusing on manufacturing in Africa, not just for fashion sake, but for the economic empowerment of artisans and small indigenous producers in Kenya.
In Our Name is all about affordable luxury, with our unique and distinctive prints paying homage to my Kenyan childhood. Each colour and pattern is chosen to weave a narrative that embraces the richness of Africa .
Sustainability and social impact are part of the brands eco-system where every material and component is responsibly sourced, traceable and circular and our community of makers protected and nurtured.
Our circularity goes beyond fashion. We repurpose our waste fabric into washable sanitary pads which we distribute to underserved women and girls in Kenya.
We are unapologetic about our purpose and believe in collective action to bring positive change.
LOOK GOOD . DO GOOD
Inspired by Adinkra symbols which hold cultural and social significance in society in West Africa. They are a visual representation of proverbs, historical events, and philosophical concepts which carry meanings and messages that can be easily understood across language barriers, making them a universal language of communication.
In modern society, the symbols bridge the gap between the past and the present, enriching contemporary culture with a sense of heritage, wisdom, and symbolism that transcends borders and fosters a shared sense of humanity.
Our logo pays homage to the Adinkra symbols, which are deeply ingrained in the cultural heritage of the Akan people of Ghana and the Ivory Coast. Drawing inspiration from the icons that symbolise Versatility, Inclusivity, and Curiosity, the logo embodies and reflects the values we work to by incorporating them throughout everything we do at In Our Name.
WE CELEBRATE AFRICA
Our brand name draws inspiration from the sociocultural significance of African names and their meanings in society. They embody a rich tapestry of culture, interweaving a way of life and artistic expression. Through our names, we celebrate this beautiful union, making it relevant and relatable to both local communities and the global stage.
We are challenging stereotypes and misconceptions about Africa. There is a richness, beauty, and complexity in African culture, language, dance, and naming traditions, and the arts which are often ignored and glossed over. We aim to change that narrative toward a more authentic and respectful portrayal of the continent and its people.
We are doing our bit by celebrating our similarities with the global community and fostering a positive perspective through our ranges, colours, and storytelling.
We are all connected by both community and individuality, no matter where we are in the world.
IN YOUR NAME . IN THEIR NAME . IN OUR NAME
Bombolulu Workshop, nestled in the vibrant heart of Mombasa, has been a creative hub since 1969. As a proud memb...
