Our Impact


Fair working conditions
Less is more
Reducing waste
Giving materials a second life
Reducing the impact of climate change
Respecting our waterways
Eliminating toxic chemicals and processes
The community


Interested in reading more? Here is some additional information


The world is a complex place and supply chains are no different. As responsible members of the global community, we are committed  to making  changes in the way we manufacture and where we choose to manufacture. We are far from perfect,  but we are doing our best to  stay true to our core  values of  being responsible custodians of the planet and making meaningful contributions to society, which is why we use sustainable materials and  manufacture exclusively in Africa. 

The choices we make throughout our  development and production processes are purposeful and aligned with the United Nation’s Global Sustainability Goals. Out of the UN's SDGs we focus in particular on  5 - Women participation,  8 - Economic empowerment, 12 - Responsible consumption and production and 15 - Protecting the environment. The goals are  integrated into our business eco system and directly influence all our business decisions.


It is important to us that all the people involved in  our supply chain are treated fairly, with respect, work in safe conditions and have access to stable employment. 

We created the 100% Initiative to support artisans operating in the informal sector in Africa (80% of the total population work in the informal sector), where incomes are irregular and working conditions poor. The initiative is focused on developing a product to market ecosystem with the aim of providing the artisans and their local community with regular and stable incomes.

100% of all net profits generated from the artisan products is used to fund technical and business training, funding apprenticeships and providing financial support for raw materials and equipment. Our aim is to grow capacity and produce high quality products  which will contribute to regular and sustainable incomes for the artisans and the local community.

The cost of clothing production in Africa is higher than Asia but as a brand, we are committed to working with small manufacturers who will benefit from our experience and expertise to further grow their businesses whilst making meaningful contributions to society.

Read more about;

1. People are at the heart of what we do

2. Our labour standards

3. Our community of makers

4. Our pro-bono work

5. 100% Initiative

6. Informal sector indicators

7. Mwali - Period poverty initiative



We love well made products. So, everything we produce uses high quality materials and components, is fit for purpose,  easy to care for and made to last. 

We invest a lot of time developing our products to ensure each product has integrity and an extended lifespan to avoid ending up in land fill. We are big supporters of the circular economy and  recommend recycling products at the end their life.

We encourage our customers to make informed choices when making a purchase with each product page detailing the social and environmental integrity and impact of the product.

You can read more about our product development below;

1. Our approach to product design

2. Our circularity initiatives

3. Looking after your clothes

4. Material selection



As a brand, we have a responsibility to proactively adopt sustainable and cleaner production practices and consistently make informed choices that have a minimal impact on the environment.

Our integrated approach to sustainability is set and measured against relevant industry and global standards and is applied to our entire supply chain - from raw materials to packaging,  labelling and production.

You can read more about our product development below;

1. Environmental framework

2. Material selection

3. Mt. Kenya reforestation Initiative



We do not use virgin fibers derived from fossil fuels. Any synthetic  fabrics and trims we use are either recycled or upcycled.

We do not use shells, coral or any materials harvested from the sea.

73% of our fabric is Ecovero viscose, sourced  from certified renewable forests. The other 17% is cotton sourced from traceable supply chains  and manufactured responsibly.

We only print digitally, and all piece-dyed fabrics use a low liquor ratio in the dyeing process.

All our buttons are sourced from the tagua nut which fall naturally from Tagua palm trees.

All our sewing threads and zip tapes are recycled.

Our polybags are made from sugar cane (95%), which is a renewable green resource and can also be recycled with conventional plastic.

Our e-mailers are made from 100% recycled  plastic, printed using eco inks and are 100% recyclable.

1. Material selection

2. Our approach to product design

3. Circularity


To maintain visibility and integrity  in any supply chain, it is important to know what activities take place in each facility while promoting an  honest and transparent relationship with each  supplier.

By mapping our supply chain, we can monitor compliance  against our ethical and environmental standards, progress on corrective actions , social and economic impact  and alignment of  local laws.  We apply the same principle  (product, people and environment) to both the formal and informal sectors with specific caveats and provision for the informal sector.

Our supply chain encompasses both
the formal and informal sectors, defined in the section below.

NOT RELEVANT The formal sector refers to businesses with an organised system of employment, distinct rules and regulations and a common understanding or agreement of the job requirements, working hours, fixed monthly salary and benefits between the employer and the employee through a legal document.

The informal sector refers to workers who are self employed or who work for those who are self employed in micro-enterprises, often with no formal agreement between any of the parties involved.


Our Community

Our Journey

Our Journey


…. is inspired by the rich sociocultural meaning of our African names and the unique...

Our Focus

Our Focus

The world is a complex place and supply chains are no different and as responsible members of the global community,...