Interested in reading more? Here is some additional information
OUR FOCUS
The world is beautifully complex, and so are the supply chains that connect us all. At In Our Name, we're committed to making thoughtful, sustainable changes in how and where we manufacture. While we're not perfect, we stay true to our core values by using sustainable materials and proudly manufacturing exclusively in Africa to promote up-skilling and capacity building.
Our decisions align with the United Nations' Global Sustainability Goals:
These goals are fully integrated into our business ecosystem, driving every decision we make, and helping us create a future where sustainability, ethical fashion, and social responsibility can come together and co-exist harmoniously.
OUR COMMITMENT TO PEOPLE
It is important to us that all the people involved in our supply chain are treated fairly, with respect, work in safe conditions and have access to stable employment.
We created the 100% Initiative to support artisans operating in the informal sector in Africa (80% of the total population work in the informal sector), where incomes are irregular and working conditions poor. The initiative is focused on developing a product to market ecosystem with the aim of providing the artisans and their local community with regular and stable incomes.
100% of all net profits generated from the artisan products is used to fund technical and business training, funding apprenticeships and providing financial support for raw materials and equipment. Our aim is to grow capacity and produce high quality products which will contribute to regular and sustainable incomes for the artisans and the local community.
The cost of clothing production in Africa is higher than Asia but as a brand, we are committed to working with small manufacturers who will benefit from our experience and expertise to further grow their businesses whilst making meaningful contributions to society.
Read more about;
1. People are at the heart of what we do
7. Mwali - Period poverty initiative
COLLECTIVE ACTION
OUR COMMITMENT TO PRODUCT
We love well made products. So, everything we produce uses high quality materials and components, is fit for purpose, easy to care for and made to last.
We invest a lot of time developing our products to ensure each product has integrity and an extended lifespan to avoid ending up in land fill. We are big supporters of the circular economy and recommend recycling products at the end their life.
We encourage our customers to make informed choices when making a purchase with each product page detailing the social and environmental integrity and impact of the product.
You can read more about our product development below;
1. Our approach to product design
2. Our circularity initiatives
MADE FOR CHANGE
OUR COMMITMENT TO THE ENVIRONMENT
As a brand, we have a responsibility to proactively adopt sustainable and cleaner production practices and consistently make informed choices that have a minimal impact on the environment.
Our integrated approach to sustainability is set and measured against relevant industry and global standards and is applied to our entire supply chain - from raw materials to packaging, labelling and production.
You can read more about our product development below;
3. Mt. Kenya reforestation Initiative
CUSTODIANS OF THE PLANET
OUR MATERIAL CHOICES
We do not use virgin fibers derived from fossil fuels. Any synthetic fabrics and trims we use are either recycled or upcycled.
We do not use shells, coral or any materials harvested from the sea.
73% of our fabric is Ecovero viscose, sourced from certified renewable forests. The other 17% is cotton sourced from traceable supply chains and manufactured responsibly.
We only print digitally, and all piece-dyed fabrics use a low liquor ratio in the dyeing process.
All our buttons are sourced from the tagua nut which fall naturally from Tagua palm trees.
All our sewing threads and zip tapes are recycled.
Our polybags are made from sugar cane (95%), which is a renewable green resource and can also be recycled with conventional plastic.
Our e-mailers are made from 100% recycled plastic, printed using eco inks and are 100% recyclable.
2. Our approach to product design
3. Circularity
OUR SUPPLY CHAIN
To maintain visibility and integrity in any supply chain, it is important to know what activities take place in each facility while promoting an honest and transparent relationship with each supplier.
By mapping our supply chain, we can monitor compliance against our ethical and environmental standards, progress on corrective actions , social and economic impact and alignment of local laws. We apply the same principle (product, people and environment) to both the formal and informal sectors with specific caveats and provision for the informal sector.
Our supply chain encompasses both
the formal and informal sectors, defined in the section below.
The formal sector refers to businesses with an organised system of employment, distinct rules and regulations, and a common understanding or agreement of the job requirements, working hours, fixed monthly salary and benefits between the employer and the employee through a legal document.
The informal sector refers to workers who are self employed or who work for those who are self employed in micro-enterprises, often with no formal agreement between any of the parties involved.
Committed to Building a conscious & purpose driven Community
Supporting Re-Forestation on Mt. Kenya
Through partnerships such as our collaboration with the Mt. Kenya Trust, we actively support local reforestation efforts and track our carbon emissions to minimise our environmental impact.
Read more