Our Materials

Approximately 73% of a garments’ ecological footprint is produced during production with the remaining 28% produced in transport, warehousing and washing (https://www.mckinsey.com/capabilities/sustainability/our-insights/sustainability-blog/refashioning-clothings-environmental-impact) which is why we use sustainable fabrics and components in our all our products. .

We mindfully select materials that have a minimal environmental impact to conserve the planet's resources. Additionally, our designs prioritise durability, circularity, and comfort, emphasising reuse, upcycling, and the use of recycled materials. (To learn more about our waste reduction and circularity initiatives. refer to our Period Poverty Page).

THE MATERIALS WE USE

All our material choices are selected based on a lifecycle approach, with natural resource conservation and circularity as top priorities. We follow the Preferred Fibre and Material Matrix (PFMM)* as a benchmarking tool during our product development process to assess various sustainability certifications and initiatives and their impact on people and the planet.

*Tool developed by Gap Inc. in 2020 further developed by Textile Exchange

FABRICS

We do not use virgin fiber or components derived from petroleum. Any synthetics used (never for fabric) are either recycled or upcycled.

Interested in reading more? Here is some additional information:
Our Focus
Our Challenges

FABRICS WE USE

Viscose Lenzing Ecovero™ - Clothing

Accounts for 82% of our fabric.

A certified and sustainable fabric made from renewable wood sources uses 50% less water and energy than conventional viscose during production.

Responsible stewardship of the land used to grow trees for MMCFs (Man-Made Cellulosic Fibers) which is why we will exclusively use Ecovero Viscose.

Biodegaradbale under the right conditions of emperature, moisture and microorganisms

Used as a monofiber

Our supplier is based in Bursa, Turkey

FABRICS WE USE

Cotton - Clothing

Accounts for 18% of our range

It is a versatile, strong, breathable, natural, and renewable fiber.

Is traceable to the fiber source

Biodegradable under the right conditions of temperature, moisture, and microorganisms

Used as a mono fiber

Our supplier is based in Denizli, Turkey

Wool - Knitwear

A natural, breathable, and resilient fibre, used as a blend with organic cotton for our knitwear ranges.

Requires little washing and therefore is a saves energy and water.

We only use RWS wool that is non museled

Biodegaradbale under the right conditions of temperature, moisture and microorganisms

Used as a blend with cotton (70% Organic cotton 30% RWS Wool)

PRINTING TECHNOLOGY

100% of our fabric is digitally printed. All our plain fabrics are dyed using a low liquor ratio, to minimise water and energy usage.

Our dyes comply with REACH and are OEKO-TEX® 100 compliant dyes as they are non-carcinogenic and better for the environment.

All our fabric mills comply with local laws on waste management, including the discharge of effluence into waterways.

COMPONENTS + TRIMS WE CHOOSE

We never used virgin synthetic fibre in any of our products.

Zips + Threads

Our zip tapes are recycled and sourced from YKK and are certified by Global Recycled Standard (GRS)

Our sewing threads are sourced from COATS, made from 100% recycled plastic waste and certified by Global Recycled Standard (GRS)

Mono fibre

Tagua Palm - Buttons

We exclusively use buttons sourced from the tagua palm in Ecuador's rainforests, eliminating the use of plastic buttons. The tagua nut is renewable, durable, and versatile and is derived from nuts that naturally fall off the tree, ensuring no harm to the tree's natural cycle through harvesting practices.

We occasionally use coloured buttons, which are dyed in small dye vats using eco dyes and are REACH and OEKO-TEX®100 compliant.

Biodegradable under the right conditions of temperature, moisture and temperature

Our button supplier is Courtney & Co, U.K

Interlining

Permess International. Netherlands supply all our interlinings

PACKAGING WE CHOOSE

Sugar Cane - Individual Garment Packaging Bags

All our polythene bags have been produced using green ethanol made from renewable sugar cane with a low carbon footprint

(95% renewable bio-based carbon content (ASTMD6866))

Are fully recyclable

Biodegradable under the right conditions of temperature, moisture, and microorganisms

Recycled e-comm bags - E-com packaging
Our e-comm bags are made from Recycled polythene and are recyclable

Swing tags - Labeling
Our swing tags are FSC, printed using non-toxic ink with an organic cotton string

Care Labels - Labelling

Biodegradable under the right conditions of temperature, moisture and microorganisms

100% recycled polyester printed using a thermal printer

Recyclable

Mono fiber

MATERIALS WE DO NOT USE

Real or faux fur
Exotic skins or hides
Materials harvested from the sea e.g shells, coral, pearls, etc
Angora
Conventional Nylon Fabric
Conventional Polyester Fabric
Conventional Viscose Fabric
Any synthetic fiber derivatives from petrochemicals
Any fibres that are non-biodegradable
Any dyes and treatments that release toxins into the environment and do not comply to REACH.
PVC (polyvinyl chloride)
Virgin Down and Feathers
Buttons or surface decorations that cannot be recycled and are not from a renewable source e.g polypearl buttons, kimballs/barbs, plastic sequins, toggles, fasteners, etc
Any other type of plastic
Excessive packaging e.g non essential tissue or multiple layers of packaging
Silica sachets in any of our packaging.
Packaging board and clips (metal or plastic).
Endangered Species listed on the CITES and IUCN (International Union for Conservation Red)

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IN OUR NAME.…

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