Our Stories

7 Sustainable Fashion Tips: Free Guide to Shopping Smarter

Fast fashion is a scam - selling you landfill in disguise. Your wardrobe can do better. So can the planet. Our free sustainability guide gives you 7 bold, eco-friendly fashion tips to shop smarter,...

Sustainable Fashion Glossary: 100 Terms Explained

Fast fashion’s lies are choking the planet, but you’re smarter than that. Our Sustainable Fashion Glossary - 100 terms every fashion rebel needs -cuts through the greenwashing BS. From circular fas...

The Full Circle Initiative: Empowering Kenyan Artisans

The Full Circle Initiative empowers Kenyan artisans and makers, champions sustainability, and supports a circular economy, to create a lasting positive social impact.

Our Focus

The world is a beautiful yet complex place, and our supply chains are no different. As passionate members of the global community, we’re dedicated to making thoughtful changes in how and where we c...

Fair Trade & Community: Supporting Kenyan Artisans

We believe in the power of a global community that is united by sustainability, ethical fashion, and social responsibility. Through empowering African artisans and supporting fair trade, we’re driv...

IN OUR NAME Wins Conscious Brand Award 2023 & 2024

Thank you to Consider + Beyond for nominating us as winners of the Conscious Brand Award In 2023 and 2024 as a recognition for our contributions to people and the planet, and to Drapers for acknowl...

Ethical Brand of the Year - No Greenwashing, Just Proof

We're honoured to be named 'Ethical Brand of the Year' by Consider+ Beyond USA. Our approach to sustainability goes beyond buzzwords, focusing on transparent supply chains, social impact, and respo...

Fast Fashion vs Slow Fashion: The Real Cost

When did clothes go from durable to disposable? As fast fashion fades, we're embracing a slow fashion revolution that prioritises timeless design, sustainability, and ethical practices. At In Our N...

How We Offset Carbon Through Reforestation on Mt Kenya

Through partnerships such as our collaboration with the Mt. Kenya Trust, we actively support local reforestation efforts and track our carbon emissions to minimise our environmental impact.

Our Impact: Ethical Manufacturing in Kenya

As responsible global citizens, we're dedicated to innovating our manufacturing processes and making mindful choices about production locations to foster positive change