Our Stories

Our Focus

The world is a beautiful yet complex place, and our supply chains are no different. As passionate members of the global community, we’re dedicated to making thoughtful changes in how and where we c...

Community

We believe in the power of a global community that is united by sustainability, ethical fashion, and social responsibility. Through empowering African artisans and supporting fair trade, we’re driv...

“When Deeds Speak, Words are Nothing”

Thank you to Consider + Beyond for nominating us as winners of the Conscious Brand Award In 2023 and 2024 as a recognition for our contributions to people and the planet, and to Drapers for acknowl...

The Problem With Fast Fashion

When did clothes go from durable to disposable? As fast fashion fades, we're embracing a slow fashion revolution that prioritises timeless design, sustainability, and ethical practices. At In Our N...

100% Initiative

At In Our Name, we believe in the power of Africa's informal sector to drive sustainable economic progress. Through our 100% Initiative, we're empowering artisans to bring high-quality, handcrafted...

Our Impact

As responsible global citizens, we're dedicated to innovating our manufacturing processes and making mindful choices about production locations to foster positive change

Our Materials

We mindfully select materials that have a minimal environmental impact to conserve the planet's resources. Additionally, our designs prioritise durability, circularity, and comfort, emphasising reu...

Bombolulu Workshops

Bombolulu Workshop, nestled in the vibrant heart of Mombasa, has been a creative hub since 1969. As a proud member of the World Fair Trade Organization (WFTO) and a non-profit social enterprise, Bo...

Our Journey

In Our Name... draws inspiration from the cultural significance of African names, each one telling unique stories rooted in cultural heritage and a way of being. We honour the continent's rich  tap...