The Full Circle Initiative

The Circle of Change

We believe in building an ecosystem where artisans, small makers, and their communities can thrive. This vision sits at the heart of our Full Circle Initiative - a program designed to drive positive social impact, sustainability, economic empowerment, collaboration, and legacy. By bringing everything full circle, this initiative ensures that the impact we create delivers meaningful benefits to the people and communities who make it possible. We focus on;

• Trying to Create Work Opportunities: The informal sector generates over 80% of jobs in Africa, creating opportunities where the formal economy can’t.
• Empowering The Makers: We provide training, tools, and market access to help artisans benefit from regular and sustainable incomes. 
• Championing Sustainability: Makers in the informal sector naturally embrace sustainable practices, from sourcing local materials, repurposed waste, and products designed to last. It’s not just sustainable - it’s a way of life.  
• Alleviating Poverty: When artisans thrive, their families and communities’ flourish with regular incomes rippling out to create a future of possibility.

Sustainability: A Circular Approach

Through the Full Circle Initiative, we prioritise sustainability at every stage. By embracing a circular economy, we reduce waste, reuse resources, and rethink what it means to create responsibly.  From responsibly sourced materials to products crafted to last, every choice is made with the planet in mind, ensuring that nothing is wasted.

Collaboration:Together, We’re Stronger

In any part of society, true change can only happen when we work together. The Full Circle Initiative creates a product-to-market ecosystem that values every voice, connects the artisans, makers, and customers in a shared purpose. Your choices, our work, and their craft come together to create something powerful – an equitable future we can all play a part in.

Legacy: Building for Future Generations

The Full Circle Initiative isn’t just about today - it’s about tomorrow. By investing in artisans’ small makers and their crafts, we’re helping preserve skills while creating opportunities for the next generation. Each handcrafted piece tells a story - a story of resilience, talent, and impact that inspires us to keep the circle going.

Let’s Go Far Together
As the African proverb says, “If you want to go fast, go alone. If you want to go far, go together.” Join us in this journey. Together, we can create a world where artisans thrive, communities flourish, and sustainability is more than a goal - it’s a way of life.