Our prints are love letters to Africa, written in colour. Not the Africa of other people’s headlines, but the one we know. Sun-warmed and rain-green, glowing gold at five o’clock and overflowing with things worth drawing.
So we draw them. Cape daisies dancing in the winds that sweep across the Cape. Earth cracked open after a long dry season. The Serengeti turning that particular shade of golden red in the hour before dusk. Every print is drawn by hand, given a name and made in Nairobi.
Efficient? Not especially. Worth it? Every single time.
Most prints have their moment, then make
room for something new and a few refuse to leave quietly.
You wore them, loved them and came back for
more, so we kept the story going. These are our Print Icons: original prints that return in the shapes you love, and occasionally find their way
into a new one.
Red Cape daisy
The Cape daisy dances in the winds that sweep across the Cape, its elongated double petals marked with fine linear detail.
Drawn by hand, printed digitally to use less water and fewer dyes, and sewn in Nairobi by the fourteen women who make everything we sell.
Cultural Appreciation vs. Appropriation: Where We Stand
Founder Liza Colbeck on the real difference between cultural appreciation and appropriation in fashion, why IN OUR NAME doesn't say 'African print', and how to evaluate any brand on the same terms.
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The History of African Textiles: A Continent, Not a Print
Founder Liza Colbeck on the real, region-by-region history of African textiles, from West African Kente and wax print to East African khanga and kikoy, Central African Kuba cloth, and Southern Afri...
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How to care for the clothes you love
Founder Liza Colbeck on how to wash, dry, store and repair your clothes, plus fabric-by-fabric and stain-by-stain guidance for a longer-lasting wardrobe.
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