FROM AFRICA, NOT JUST MADE - MADE TO MATTER
FREE SHIPPING ON ORDERS OVER £120
Every Order Helps End Period Poverty
The Welel is the kind of dress that works around your day - easy in the morning, comfortable by evening. Cut as a midi-length shirt dress in softly draping sustainable viscose twill, it features a relaxed collar, contrast collar and cuffs, a gently shaped bodice with self-fabric ties, and a full skirt that moves naturally with you.
Digitally printed in a bold, hand-drawn Veroona flower set in a rhythmic matrix, Welel brings depth and detail without feeling loud.
Wear it buttoned up or slightly undone. Add your own chunky leather belt wear with sandals, trainers, or heels.
Curious about where the name comes from? Discover the story behind Welel in our Product Story section.
MADE IN KENYA
CLEAN ENERGY
This garment is made using clean renewable energy! Our Kenyan manufacturing partner is powered by solar, hydro and thermal energy
REDUCED WATER CONSUMPTION
The mill that produces this fabric uses advanced technology to reduce water usage by 30% as well as recycling their waste water
NON-TOXIC DYES
All the dyes and chemicals used in this fabric are non-carcinogenic, do not contaminate waterways and are environmentally friendly. All our fabrics are OEKO-TEX100 compliant
ETHICAL FACTORY
We commit to : Providing safe working conditions Respecting workers cultures and beliefs Respecting labour laws Respecting human rights Supporting the local Community
TRACEABLE METERIALS
We have used traceable fabric for this style and use tools to verify that the fibres have been sourced responsibly100% VISCOSE
Printed digitally to reduce the amount of dyes, energy and water used compared to conventional screen-printing. Manufactured responsibly in Kenya using renewable energy. Beautifully constructed using recycled sewing thread and interlining.
Mt Welel rises in western Ethiopia, in the Oromia region - a landscape defined by elevation, distance, and quiet strength. It’s a place shaped over time, steady rather than dramatic, where form and balance matter more than spectacle. The name speaks to resilience, perspective, and beauty that comes from structure and endurance.
We want your clothes to last for a long time and still look good in years to come .
We, recommend using a wash bag to protect it from excessive abrasion in the washing machine.
Start by turning the item inside out, use an eco detergent and wash on a low temperature cycle.
Keep the spin cycle to a minimum or don't spin at all as this creases your garments.
Hanging to dry uses a lot less energy and makes ironing easier OR just simply hand wash and hang to dry.
Model 5ft8" wearing a size 10 (UK).
The Welel dress is a relaxed fit
RETURNS
When you need to return or exchange your item, please email us at hello@in-our-name.com with your order number and reason for the return.All items must be dispatched to us within 14 days of you receiving your order, and once we have the item back, we will give you a full refund or exchange* within 14 days once we receive the item(s) back. Please note that delivery fees will not be refunded, and In Our Name is not liable for any loss of or damage of any returned parcels. Please make sure you keep your postal receipt.*This excludes international orders, which are eligible for returns only.
All items must be returned unworn (re-saleable) and in unwashed condition with the correct invoice or dispatch note, packaging, and swing tag still attached. Only un-damaged, correctly returned products will be credited to the original purchaser's credit card.
SALE ITEM EXCHANGE POLICY
Sale pieces can be exchanged but not refunded.
If your item isn’t quite right, you’re welcome to exchange it for another size, style, or store credit. We keep this policy in place because our sale quantities are limited, and we want every piece to find the right home without creating unnecessary waste.
We are unable to accept jewellery returns for hygiene reasons.
Read more about our returns policy: here
SHIPPING
FREE WORLDWIDE SHIPPING ON ORDERS OVER £120 (FULL PRICE ONLY)
Otherwise, our shipping options are:
UK, Standard Delivery: £5.95, Next Working Day Delivery: £8.95, Saturday Delivery: £10.95, Northern Ireland and Channel Islands: £5.95.
To the EU: £28,
To the US & Rest of World: £30.
Read more about our shipping policy here
Choose options
Every Order Helps End Period Poverty
CLEAN ENERGY
This garment is made using clean renewable energy! Our Kenyan manufacturing partner is powered by solar, hydro and thermal energy
REDUCED WATER CONSUMPTION
The mill that produces this fabric uses advanced technology to reduce water usage by 30% as well as recycling their waste water
NON-TOXIC DYES
All the dyes and chemicals used in this fabric are non-carcinogenic, do not contaminate waterways and are environmentally friendly. All our fabrics are OEKO-TEX100 compliant
ETHICAL FACTORY
We commit to : Providing safe working conditions Respecting workers cultures and beliefs Respecting labour laws Respecting human rights Supporting the local Community
TRACEABLE METERIALS
We have used traceable fabric for this style and use tools to verify that the fibres have been sourced responsiblyOur hand-drawn prints are love letters to Africa - each one alive with colour, texture, and story. Inspired by the continent’s endless beauty, we draw from sunbaked earth, wild blooms, and joyful rhythms of everyday life. From the golden tones of the Serengeti to the bold petals of the Cape daisy, every print is a celebration - of nature, of culture, of pure, abundant joy.