{"title":"Veroona","description":"\u003cp data-start=\"117\" data-end=\"316\"\u003eThe Veroona is inspired by an African plant (of the same name) known for its layered, repeating leaves. Growing in rhythmic clusters, the forms feel organic and controlled - subtle, irregular, and naturally balanced.\u003c\/p\u003e\n\u003cp data-start=\"323\" data-end=\"578\"\u003eReworked as a graphic floral print, the motif is set on a grid to add depth and definition. The structure allows the African-inspired print to sit cleanly on the body, creating a modern pattern that feels wearable, considered, and visually strong.\u003c\/p\u003e","products":[{"product_id":"welel-long-sleeve-printed-shirt-dress","title":"Welel Long Sleeve Printed Shirt Dress","description":"\u003cp\u003eThe Welel is the kind of dress that works around your day, easy in the morning, comfortable by evening. Cut as a midi-length shirt dress in softly draping sustainable viscose twill, it features a relaxed collar, contrast collar and cuffs, a gently shaped bodice with self-fabric ties, and a full skirt that moves naturally with you.\u003c\/p\u003e\n\u003cp\u003eDigitally printed in a bold, hand-drawn Veroona flower set in a rhythmic matrix, Welel brings depth and detail without feeling loud.\u003c\/p\u003e\n\u003cp\u003eWear it buttoned up or slightly undone. Add your own chunky leather belt, wear with sandals, trainers, or heels.\u003c\/p\u003e\n\u003cp\u003eCurious about where the name comes from? Discover the story behind Welel in our Product Story section.\u003c\/p\u003e\n\u003ch3\u003eReasons to love \u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLuxurious sustainable viscose twill\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContrast collar and cuffs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCollar \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLong cuffed sleeves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eSelf fabric ties\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eMADE IN KENYA\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!-- accordion --\u003e\n\u003cp\u003e\u003cstrong\u003e100% VISCOSE\u003c\/strong\u003e\u003cbr\u003ePrinted digitally to reduce the amount of dyes, energy and water used compared to conventional screen-printing. Manufactured responsibly in Kenya using renewable energy. Beautifully constructed using recycled sewing thread and interlining.\u003cbr\u003e\u003cbr\u003eMt Welel rises in western Ethiopia, in the Oromia region, a landscape defined by elevation, distance, and quiet strength.\u003c\/p\u003e\n\u003c!-- accordion --\u003e\n\u003cp\u003eWe want your clothes to last for a long time and still look good in years to come . \u003cbr\u003eWe, recommend using a wash bag to protect it from excessive abrasion in the washing machine. \u003cbr\u003eStart by turning the item inside out, use an eco detergent and wash on a low temperature cycle. \u003cbr\u003eKeep the spin cycle to a minimum or don't spin at all as this creases your garments. \u003cbr\u003eHanging to dry uses a lot less energy and makes ironing easier OR just simply hand wash and hang to dry.\u003c\/p\u003e\n\u003c!-- accordion --\u003e\n\u003cp\u003eModel 5ft8\" wearing a size 10 (UK). \u003cbr\u003e\u003cbr\u003eThe Welel dress is a relaxed fit\u003c\/p\u003e","brand":"INOURNAME","offers":[{"title":"08 \/ GREEN","offer_id":56746526114175,"sku":"DRS-W-25-WEL-VER-ECV-GRN-8","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ GREEN","offer_id":56746202399103,"sku":"DRS-W-25-WEL-VER-ECV-GRN-10","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ GREEN","offer_id":56746202431871,"sku":"DRS-W-25-WEL-VER-ECV-GRN-12","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ GREEN","offer_id":56746202464639,"sku":"DRS-W-25-WEL-VER-ECV-GRN-14","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"16 \/ GREEN","offer_id":56746202497407,"sku":"DRS-W-25-WEL-VER-ECV-GRN-16","price":169.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4303\/8113\/files\/1_3e1c31c8-903e-4b4a-96ca-2a0879fb2238.png?v=1768313290"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4303\/8113\/collections\/9_216537cf-82fc-497a-9c8d-9ebf7ebd8000.png?v=1770933056","url":"https:\/\/in-our-name.com\/collections\/veroona.oembed","provider":"In Our Name","version":"1.0","type":"link"}